George Hotel, BW Signature Collection Norwich Exterior photoGeorge Hotel, BW Signature Collection Norwich Exterior photoGeorge Hotel, BW Signature Collection Norwich Exterior photo
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From90US$ /night
Check-in
09Jun2026Select date
Check-out
10Jun2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Arlington Lane, Norwich, United Kingdom, NR2 2DA
-
A 10-minute walk from the city centre
Great
8.6
9.1
/10
5.0
4.4
/5

George Hotel, BW Signature Collection - A Victorian townhouse hotel with modern European dining and city-center proximity

This charming Victorian townhouse offers 43 air-conditioned rooms, each with a private bathroom, tea/coffee facilities, work desk, TV, and free Wi-Fi. Located 12 minutes from Norwich city center, George Hotel, BW Signature Collection provides easy access to landmarks like Norwich Castle, Norwich Cathedral, and Chapelfield shopping center. The on-site No. 10 Arlington Coffee Lounge, Bar and Bistro serves modern European cuisine, including traditional English breakfast and à la carte dinners from an ever-changing specials board. Morning coffee and afternoon tea are available throughout the day. A 15-minute drive connects the hotel to the University of East Anglia and Norwich International Airport (5 km away). Free parking is available, and the property features a 24-hour front desk.

Pros

The hotel resides in a quiet area yet remains within walking distance of Norwich's main attractions.

No. 10 Arlington Bistro offers a rotating menu with fresh, seasonal dishes.

Complimentary Wi-Fi and ample free parking are provided for guests.

Rooms include ergonomic work desks, making the hotel suitable for business travelers.

Cons

Some rooms may experience occasional street noise due to the central location.

Pets are allowed only in specific room types with an additional fee.

“George Hotel impresses with staff consistently cited as friendly and helpful. The location balances quiet surroundings with convenient access to Norwich's city center. I'm particularly impressed by the restaurant, which receives high marks for both food quality and a welcoming atmosphere.”
Hotel logo
Luke HarrisonEditor-in-Chief at Hotelewam
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Select your room type

George Hotel, BW Signature Collection offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Standard Single Room Non-Smoking
2 persons
22 m² 
1 Single bed
Superior Single Room
2 persons
22 m² 
1 Single bed
Standard Double Room Non-Smoking
2 persons
28 m² 
1 Double bed
Family Room Double Single Beds Non-Smoking
2 persons
29 m² 
1 Single Bed or 1 Double Bed
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Facilities

George Hotel, BW Signature Collection offers amenities for your comfortable stay and unforgettable experiences
Facilities: Great
8.7/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • 24-hour security
  • Luggage storage
  • Smoke detectors
  • Fire extinguishers
  • Key access

Services

  • Pet amenities available
  • Room service
  • Housekeeping
  • Dry cleaning
  • Welcome drink

Dining

  • In-room breakfast
  • Restaurant
  • Bar/ Lounge area
  • Packed lunches
  • Special diet menus

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Children's buffet
  • Board games

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Room features

  • Air conditioning
  • Heating
  • Sitting area
  • Terrace
  • Garden furniture
  • Tea and coffee facilities

Media

  • Direct dial telephone
  • AM/FM alarm clock
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George Hotel, BW Signature Collection Location

Arlington Lane, Norwich, United Kingdom, NR2 2DA
Map view
Arlington Lane, Norwich, United Kingdom, NR2 2DA
Nearby
Church
Church Of The Holy Trinity
180 m
Restaurants
Hong Kong Chinese Takeaway
630 m
166A Unthank Road
Unthank Kitchen
820 m
117 Unthank Road
New Sole Plaice
990 m
27 Suffolk Square Via Vauxhall Street
Bloomers & Danish
970 m
2 Distillery Square
Sanctuary Coffee Stop
1.1 km
Grove Walk
The Coachmakers Arms
800 m
9 St. Stephens Road
Sam's
980 m
26 Suffolk Square
Littlehaven Coffee Co
890 m
45 St. Stephens Square
The Pod
1.0 km
Norfolk & Norwich University Hospital
The Champion
1.0 km
101 Chapel Field Road
Explore Norwich
Explore Norwich
Top Attractions
Activities
Dining
Entertainment
Norwich Castle
5 minutes driving
Norman castle with a rich history; features interactive exhibits and beautiful views of the city.
Norwich Cathedral
10 minutes driving
Magnificent medieval architecture; offers free guided tours and a peaceful cloister garden.
Eaton Park
4 minutes driving
Spacious park with gardens, play areas, and boating lake; perfect for family picnics and leisurely strolls.
The Forum
5 minutes driving
Modern public space hosting cultural events; home to the Norfolk and Norwich Millennium Library.
Kayaking on the River Wensum
10 minutes driving
Thrilling kayaking adventures suitable for all skill levels; rentals available nearby for excursions.
Yoga in the Park
25 minutes walking
Relaxing outdoor yoga sessions at Eaton Park; seasonal classes available and suitable for all levels.
Norwich Arts Centre Events
20 minutes walking
Vibrant venue hosting concerts, theater, and art exhibitions; check schedule for upcoming performances.
Unthank Kitchen
10 minutes walking
Casual eatery specializing in modern British dishes; known for its brunches and locally sourced ingredients.
Hong Kong Chinese Takeaway
8 minutes walking
Popular local takeaway offering authentic Chinese cuisine; signature dishes include sweet and sour chicken.
Sanctuary Coffee Stop
13 minutes walking
Charming café with a welcoming atmosphere; serves excellent coffee and homemade pastries, great for snacks.
Norwich Arts Centre
25 minutes walking
Dynamic venue featuring live music, comedy nights, and art exhibitions; attracts a diverse crowd.
The Waterfront
25 minutes driving
Popular nightlife spot along the river; hosts live performances, DJ nights, and themed events for all ages.
Getting around
City Centre
Norwich21 min  ·  1.7 km
Airports
Norwich International (NWI)19 min  ·  12.1 km
Cambridge (CBG)143 min  ·  94.8 km
Train
Norwich Train Station Building24 min  ·  2.0 km
Bus
Bus stop3 min  ·  200 m
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 11 am
Guest Parking
Private parking is possible on site for free.
Internet
Wireless internet is available in for free.
Breakfast
You can start your day with a full breakfast, which costs GBP15.95 per person per day. 
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are allowed on request.
Number of rooms:
43

Reviews and Ratings

Feedback about George Hotel, BW Signature Collection from previous guests about their experience.
Review score
Based on 1121 verified reviews
8.7/10
Great
92%
Recommend
Breakfast
9.0/10
Cleanliness
9.0/10
Comfort
9.0/10
Facilities
8.7/10
Free Wi-Fi
8.9/10
Location
8.9/10
Paid Wi-Fi
9.4/10
Staff
9.4/10
Value for money
8.5/10
Pros
Convenient location
Friendly staff
Cosy room
Good food
Cons
Small room
Noisy rooms
Damaged bathroom
Empty breakfast
Guest reviews
based on 1961 reviews
8.6/10
No reviews yet on our siteUnfortunately, our guests have not yet left any reviews for this hotel, but you can read reviews from Booking.com.
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FAQs
About George Hotel, BW Signature Collection
What is the proximity of George Hotel, BW Signature Collection to the city centre?
The hotel is located a 12-minute walk from Norwich City centre.
How far is George Hotel, BW Signature Collection from Norwich International Airport?
The hotel is approximately 5 km from Norwich International Airport, which is about a 20-minute drive.
Is breakfast available at George Hotel, BW Signature Collection?
Cooked-to-order breakfasts are available for an additional charge of 15 GBP.
What are the check-in and check-out times at George Hotel, BW Signature Collection?
Check-in is at 14:00 and check-out is at 11:00.
Does George Hotel, BW Signature Collection offer free parking?
The hotel provides ample free parking for guests.
What amenities are available in the rooms at George Hotel, BW Signature Collection?
Rooms come equipped with air conditioning, a private bathroom, a work desk, and tea/coffee making facilities.
What nearby restaurants can guests find close to George Hotel, BW Signature Collection?
Nearby restaurants include Unthank Arms Bar & Restaurant, The Eagle, Dozen Artisan Bakery, Eaton Cottage, and Hong Kong Chinese Takeaway, all within 0.5 km.
What business services are offered at George Hotel, BW Signature Collection?
The hotel has four meeting rooms available for events and business gatherings.
Is Wi-Fi available at George Hotel, BW Signature Collection?
Complimentary Wi-Fi is accessible throughout the hotel.
Does George Hotel, BW Signature Collection have a bar?
The hotel features a Lounge Bar that offers morning coffee, bar meals, and a selection of beverages.
What recreational opportunities are nearby George Hotel, BW Signature Collection?
Popular attractions nearby include Norwich Castle and Norwich Cathedral, both approximately 2 km away.

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Check-in
09Jun2026Select date
Check-out
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Rooms and Guests2 Guests, 1 Room